35th Armor Unit Crest

35th Armor Regiment Unit Crest

The 35th Armor Regiment Unit Crest is the distinctive unit insignia (DUI) of the U.S. Army's 35th Armor Regiment. Featuring an armadillo, fleur-de-lis, palm branch, and the regiment's motto "VINCERE VEL MORI," this distinctive insignia represents the history and heritage of one of the Army's armored regiments.

The Latin motto "VINCERE VEL MORI" translates to "To Conquer or Die." The green shield represents the Armored Force, while the armadillo symbolizes invulnerability, protection, ferocity, and endurance. The palm represents military victory and the fleur-de-lis commemorates the regiment's World War II service in France.

35th Armor Unit Crest Features

• Unit: 35th Armor Regiment
• Branch: U.S. Army Armor
• Type: Distinctive Unit Insignia (DUI) / Unit Crest
• Motto: "VINCERE VEL MORI" — "To Conquer or Die"
• Design: Armadillo, fleur-de-lis, palm branch, and green shield
• Use: Army uniforms, military displays, collections, and veteran memorabilia

35th Armor Regiment Insignia

The 35th Armor Regiment distinctive unit insignia was originally approved for the 35th Armored Regiment in 1942 and was later redesignated for the 35th Armor Regiment in 1958. The design reflects the regiment's armored heritage and its World War II service in Europe.

Whether you are replacing a missing unit crest, completing an Army uniform, honoring prior service, or adding to a collection of military insignia, the 35th Armor Unit Crest is a distinctive piece of U.S. Army history.

MADE IN THE USA