35th Armor Regiment Unit Crest (Vincere Vel Mori)

Distinctive Unit Insignia, officially termed Unit Crests, are distinctive for each U.S. Army unit, meticulously crafted from the approved coat of arms. All members of the organization wear these insignias, with the exception of general officers, the Sergeant Major of the Army, and the Senior Enlisted Advisor to the Chairman. Enlisted personnel showcase unit crests on the green service uniform coat, positioning them at the center of the shoulder loops, while officers center them on the shoulder loops, aligning with their grade insignia. Enlisted individuals are not permitted to wear the unit crest on the Class A uniform.

MADE IN THE USA